seekingalpha.com · 20 jun

Harley-Davidson: The Margin Reset Could Rip The Bear Case Apart

HOG is priced like the margin collapse is permanent, yet Q1 retail sales rose 8% and dealer inventory fell 22%, signaling demand may have stopped bleeding. The 2027 reset is the first catalyst: less discounting, $150M+ cost cuts, U.S.-built Revolution Max, and fuller York production can lift HDMC EBITDA to over $350M. My base case is $32 in 12-18 months and $48 in 2-3 years, with greater upside if Harley turns dealers into rider factories and rebuilds cultural demand.

nypost.com · 11 jun

Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'

Indian posted an ad mocking CEO Artie Starrs -- a move that has fueled speculation about a broader anti-Harley social media campaign.

reuters.com · 9 jun

Harley-Davidson to bring Revolution Max production back to US

Harley-Davidson said on Tuesday it is bringing ​production of the ‌Revolution Max engine platform for North America back to ​the U.S.

prnewswire.com · 9 jun

Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities

Move supports Back to the Bricks strategy and leans into Company's American manufacturing footprint MILWAUKEE, June 9, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that it is bringing production of the Revolution® Max platform for North America back to the United States as part of the Company's Back to the Bricks strategy. The move brings machining, powertrain assembly, painting, and final vehicle assembly work back to Harley-Davidson facilities in Pennsylvania and Wisconsin, supporting skilled union jobs and strengthening the Company's American manufacturing footprint.

fool.com · 8 jun

Why is this Wealth Manager Buying 1 Million Shares of Harley Davidson?

Pine Valley acquired 1,133,505 shares of Harley-Davidson, with an estimated transaction value of $22.22 million based on quarterly average pricing. The quarter-end value of the position increased by $22.61 million, reflecting both share additions and stock price movement.

foxbusiness.com · 5 jun

Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership

Conservative activist Robby Starbuck warns Harley-Davidson's recent executive hires risk alienating American riders fed up with wokeness and DEI.

zacks.com · 4 jun

Harley-Davidson (HOG) Up 1.7% Since Last Earnings Report: Can It Continue?

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?

nypost.com · 3 jun

Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke' leadership: ‘Leave and go to another brand'

“I regret to inform you unfortunately today I am going to have to expose them again,” Starbuck said in a new social media post from Wednesday.